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Marketing-Cloud-Developer Reliable Study Guide & Marketing-Cloud-Developer Valid Exam Preparation

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Salesforce Certified Marketing Cloud Developer Exam Sample Questions (Q81-Q86):

NEW QUESTION # 81
Northern Trail Outfitters (NTO) stores most of their customer data in Marketing Cloud. They do not mind their data being viewed in clear text within SFMC to users who have access, but they want to ensure the underlying database files are encrypted at rest in case the physical media is stolen.
Which encryption method should NTO use?

A. Transparent Data Encryption
B. Tokenized Sending
C. Field-Level Encryption
D. Encrypted Data Sending

Answer: A

Explanation:
Transparent Data Encryption (TDE) is the appropriate method for ensuring that the underlying database files are encrypted at rest. TDE encrypts the database files themselves, protecting the data in case the physical media is stolen, while allowing the data to be viewed in clear text by authorized users within the system.
* Transparent Data Encryption: Encrypts data at rest, ensuring that the database files are secure.
1: Salesforce Transparent Data Encryption

NEW QUESTION # 82
A developer wants to personalize a welcome email with the recipient's first name from the Customers data extension, which is different from the targeted sending data extension named NewSubscribers. Both data extensionscontain the unique identifier in a field named CustomerKey. Which AMPscript Syntax would populate the first name personalization as requested?

A. %%=Lookup('Customers', 'FirstName', 'CustomerKey', CustomerKey)=%%
B. %%=Lookup('Customers', 'FirstName', 'ContactID', CustomerKey)=%%
C. %%=Lookup('Customers','FirstName','CustomerKey', 'CustomerKey')=%%
D. %%=Lookup('NewSubscribers','FirstName','ContactID',CustomerKey)=%%

Answer: A

Explanation:
To personalize the welcome email with the recipient's first name from the Customers data extension, you use the Lookup function to retrieve the FirstName field based on the CustomerKey field.
* Lookup Function: The Lookup function retrieves a value from a specified data extension.
* Syntax:
%%=Lookup('Customers', 'FirstName', 'CustomerKey', CustomerKey)=%%
* 'Customers' is the name of the data extension from which to retrieve data.
* 'FirstName' is the field to retrieve.
* 'CustomerKey' is the field to match on.
* CustomerKey is the value to match in the 'CustomerKey' field of the 'Customers' data extension.
1: Salesforce AMPscript Lookup Function

NEW QUESTION # 83
Which of the following statements are correct concerning Contacts and Subscribers? Choose 2.

A. A Contact is subscribed to a specific channel.
B. Each Contact is also a Subscriber.
C. A Contact is subscribed to any channel.
D. Each Subscriber is also a Contact.

Answer: A,D

Explanation:
Regarding Contacts and Subscribers in Salesforce Marketing Cloud:
* Each Subscriber is also a Contact (C)- In Marketing Cloud, a Subscriber is a type of Contact that is specifically associated with the Email channel.
* A Contact is subscribed to a specific channel (D)- A Contact can be subscribed to one or more channels, such as Email, Mobile, or Web, within Marketing Cloud.
References:
* Salesforce Marketing Cloud Contacts and Subscribers
* Understanding Contact Management

NEW QUESTION # 84
A developer wants to delete a batch of subscribers from Marketing Cloud. The developer performs a Contact Delete on a batch of records in a data extension in Contact Builder. Which scenario would cause subscriber records to remain in the data extension?

A. Non-sendable data extension with SubscriberKey field
B. Sendable data extension with SubscriberKey and EmailAddress fields
C. Sendable data extension with SubsciberKey field
D. Contact Delete process does not delete rows from data extensions

Answer: D

Explanation:
The Contact Delete process in Marketing Cloud removes contact data from the contact model but does not remove records from the data extensions themselves.
* Contact Delete Process: When you perform a Contact Delete in Contact Builder, it removes the contact data from the contact model but leaves the actual rows in the data extensions intact.
1: Salesforce Contact Deletion Process

NEW QUESTION # 85
A developer needs to import a file into a data extension which contains transactional dat a. The file includes a column labeled Purchase_Price with values varying from '$.05' to '$100'.
What Data Type should be used to prevent loss of data'

A. Text
B. Decimal(9,2)
C. Number

Answer: B

Explanation:
The best Data Type to use for the Purchase_Price column would be Decimal(9,2). This will allow values ranging from .05 to 100 without any data loss.

NEW QUESTION # 86
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